The Ruby Housemates exploded with excitement as soon as Ice Prince made a stylish entrance in the Big Brother House. The Nigerian superstar took time out of his busy schedule to pay the Housemates a visit in his capacity as a ONE Campaign ambassador in collaboration with the African Union. This week in the Big Brother House is all about giving back and the charitable muso spent time chatting with the Chasemates and encouraging them to be involved with humanitarian work even outside of Biggie’s House. Big Brother The Chase, the 91-day reality series, produced for M-Net’s AfricaMagic, is being screened live 24/7 on DStv channels 197 and 198. For more information log onto www.bigbrotherafrica.com Picture here: Ice Prince talking to the Housemate.
Pictured here: Bimp, Angelo and Feza.
Big Brother Housemates to engage in tasks to educate viewers about the most pressing poverty issues facing the continent
Nigerian and Pan-African music sensation, Ice Prince, to enter the Big Brother House
The ONE Campaign and AfricaMagic, today announced the launch of their collaboration on Big Brother Africa: The Chase, Charity Week to commemorate the 50th Anniversary of the African Union (AU). The Charity Week, which will run from 5-9th of August, focuses on highlighting important and relevant social causes on the continent.
Now in its 8th season, the Big Brother Africa television reality show is working with ONE for the second year running to engage the show’s audience to help end extreme poverty in Africa. During this year’s Charity Week, housemates will undertake a series of tasks centered on educating viewers about the most pressing poverty issues facing the continent while highlighting possible solutions.
Major attractions during the week, will include the entrance into the Big Brother House of Nigerian and Pan-African Hip Hop sensation, Ice Prince, who will engage with housemates on the topic of extreme poverty and the role of the AU in helping end extreme poverty on the continent.
Commenting on the collaboration, Dr. Sipho S. Moyo, ONE’s Africa Director said:
“We are delighted by this collaboration with AfricaMagic. The Big Brother Africa platform presents an incredible opportunity to highlight the unconscionable plight of extreme poverty, which millions of Africans face on a daily basis. The good news, we know, is that research has shown that extreme poverty can virtually be eradicated by 2030.”
M-Net’s Head of Corporate Communications, Lani Lombard said, while, the Big Brother platform may be primarily an entertainment program her organization is always looking for opportunities to use the platform for purposes of viewers’ education and development.
“Working with ONE will help us, as it did last year, to engage our Big Brother Africa audience to get a better understanding of issues that contribute to extreme poverty and how we can each play a role in bringing it to an end. The fact that we are collaborating with ONE, again, is a clear testimony that last year’s partnership was a resounding success in this respect,” she said.
During the week, Big Brother, popularly known to housemates as ‘Biggie’ will not only have housemates discuss issues relating to extreme poverty but to also experience instances of extreme poverty, with a different theme each day. Among other topics, Housemates will highlight how lack of certain basic essentials like energy, food and poor access to health facilities contributes to extreme poverty.
Additionally, each housemate will be required to choose a poverty issue close to their hearts on which they will do a short video message calling on the AU to do more to address the problem. Viewers will then vote on the best video.
More details on the Big Brother Africa 2013 Charity Week developments can be found on www.one.org/Africa and www.bigbrotherafrica.com